This website uses Google Analytics. In accordance with the agreement between Google and the Hamburg Representative for Data Protection and Freedom of Information, Google Analytics may be used in accordance with data protection regulations and without objection under certain conditions. In particular, we would like to point out that on this website Google Analytics has been extended to include the IP masking function "_gat._anonymizeIp" in order to guarantee anonymous recording of IP addresses via the Google Tag Manager.
Please also note the following information on the use of Google Analytics:
The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Once remarketing and promotional reporting features are enabled in Analytics, Analytics collects demographic and interest data from the following sources:
DoubleClick cookie: Analytics collects all demographic and interest information made available by the cookie when you use the web browser.
Android Advertising ID: When the analytics tracking code is implemented in an Android app, the device's advertising ID is collected. Analytics generates an identifier based on the ID. This identifier contains information about demographics and interests resulting from user app activity and is used to enhance the attractiveness of our app.
iOS Identifier for Advertisers (IDFA): When the analytics tracking code is implemented in an iOSApp, the device's IDFA is captured. In Analytics, an identifier is generated based on the IDFA. This identifier contains information about demographics and interests resulting from user app activity and is used to enhance the attractiveness of our app.
Analytics cannot collect demographic and interest data if the DoubleClick cookie or device advertising ID is not present or no activity profile is included.
Alternatively, you can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent your data from being collected in the future when you visit this website: Deactivate Google Analytics. The opt-out cookie applies only to this browser and only to this domain. If you delete your cookies in this browser, you have to click this link again.
As a smartphone or tablet user, you can prevent Google Analytics from collecting cookies by clicking the following link. An opt-out cookie is set to prevent your information from being collected in the future when you visit this website: Disable Google Analytics.
Our website uses Google Optimize, a Web analytics and optimization service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Optimize enables us to present new functions and content on our website to just a percentage of our users and record the changing use of our website. In turn, this allows us to evaluate which version best reflects the preferences and expectations of visitors to our website.
The legal basis for the storage of Google Optimize cookies is Article 6 (1f) of the GDPR. As the website operator, we have a legitimate interest in analyzing user behavior in order to optimize our website.
This website uses the function "Google Signals". The Google Signals advertising feature is designed to provide additional information about users of the site who use different devices. Google uses data from users who have signed in to their Google Account and enabled the "personalized advertising" option. This information will be used to provide aggregate and anonymous statistics about the behavior of users of this site across multiple devices. No user IDs are assigned, the reports do not allow us to draw any conclusions about the identity of individual visitors.
If visitors to this website are logged into their Google account, Google may be able to identify these visitors. In addition, Google may use the user data for the display of personalised advertising if the user has previously consented to this function. If you do not wish this to happen, you can deactivate this function at any time in the Google settings (https://adssettings.google.com). Alternatively, you can make use of the extensive opt-out option of the advertising network initiative (http://optout.networkadvertising.org/?c=1).
Double Click AdExchange
We use Doubleclick Ad Exchange, a web ad service of Google Inc, USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"), advertising (text ads, banners etc.) on our website. Cookies may be stored in your browser. The information stored there can be recorded, collected and evaluated by Google Inc. or third parties.
In addition, Doubleclick Ad Exchange also uses "web beacons", small invisible graphics, through which visitor traffic on the website can be recorded, collected and evaluated, to collect information. The information collected in this way about your use of this website is transferred to a Google server in the USA and stored there. Google uses it to analyze your usage behavior so that it can serve targeted ads via Doubleclick Ad Exchange. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. If IP addresses are transmitted and stored, this only happens to combat and filter spam/fraud.
However, this data is only accessible to the anti-abuse teams. Google does not associate the IP address with other data stored by Google.
Remarketing or "similar target group" function of Google Inc.
This website uses Google's Google AdWords remarketing or "similar target group" function. This feature is designed to provide targeted product recommendations and interest-based advertising to users of our site and other users with similar interests based on their online user behavior when they visit other sites on the Google Display Network or perform a Google search. When our advertisements are displayed on these sites, we receive information about how often our ad was viewed, how many clicks and visits were generated by a particular ad, and what content was viewed when you clicked on an ad on our site.
Cookies are used to record visits to the website by means of a unique identification of a web browser on a particular computer and not to identify a person. All data is stored by using a pseudonym, so that a conclusion on the person of the user and thus a personal identification is not easily possible.
Further information on Google Remarketing or "Similar target groups" can be found at: https://support.google.com/google-ads/answer/2676774?hl=en.
In order to draw attention to our services, we place Google AdWords ads and use Google Conversion Tracking and the Google Tag Manager for the purpose of personalised, interest- and location-based online advertising. The option to anonymize IP addresses is controlled by the Google Tag Manager via an internal setting that is not visible in the source of this page. This internal setting is set so that the anonymisation of the IP addresses required by the German Federal Data Protection Act is achieved.
Ads appear after searches on Google Network web pages. We have the possibility to combine our ads with certain search terms. Cookies enable us to serve ads based on a user's previous visits to our website.
With the help of this technology, Google and we as customers receive information that a user has clicked on an ad and has been redirected to our websites. The information obtained in this way is used exclusively for statistical evaluation for ad optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were forwarded to a page of our website with a conversion tag. On the basis of these statistics we can trace the search terms for which our advertisement was clicked particularly often and which advertisements lead to contact by the user via the contact form.
The information obtained in this way is transferred to our CRM system via the Google ClickID via an interface (Web to Lead).
If you do not wish to do so, you can prevent the storage of the cookies required for these technologies, for example via the settings of your browser. In this case, your visit is not included in the user statistics.
However, we and Google continue to receive statistical information on how many users visited this page and when. If you do not want to be included in these statistics either, you can prevent this by using additional programs for your browser (for example, the Ghostery add-on).
Google Data Studio
We use Data Studio, a service of Google Inc., USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google") on our website.
Data Studio uses personally identifiable information provided through the other Google services mentioned here and used by us to help us create reports, graphs, and charts, and to provide us with an opportunity to collaborate with them.
Google Tag Manager
For reasons of transparency, we would like to point out that we use the Google Tag Manager. The Google Tag Manager itself does not collect any personally identifiable information. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code used, among other things, to measure traffic and visitor behavior, capture the impact of online advertising and social channels, set up remarketing and targeting, and test and optimize websites. If you have made a opt-out, the Google Tag Manager will take that opt-out into account. For more information about the Google Tag Manager, click here: www.google.com/intl/de/tagmanager/use-policy.html